Digital Marketing Executive

Responsibilities

• Conceptualization and implementation of digital brand and marketing campaigns
• Actively manage brand’s online presence and assets including website / ecommerce / social media
• Monitor campaigns’ analytics and metrics and optimize performance
• Create compelling contents to create awareness, interest and drive leads
• Strategize, develop, execute and manage online marketing initiatives to drive sales and promote brand image (search engine, social media, email marketing and other online marketing campaigns)
• Responsible for interactions across all relevant social platforms (Facebook, YouTube, Twitter, Google Plus, etc.) and identify opportunities of engagement with the target audience
• Analyse traffic, marketing and conversion data to create targeted marketing strategies for different online marketing channels
• Enforce strategic innovation across all digital and social media presences in our target markets to meet business needs and objectives
• Drive success for digital marketing efforts through SEO, SEM, content marketing, web analytics and social media marketing
• Partner with internal teams and external agencies and vendors to align and execute digital strategy and to deliver best in class visual and written communications through online platforms
• Stay abreast of the latest industry news, trends and innovations with close monitoring of what competitors are doing, which promotions, contests or initiatives are trending in APAC online platforms
• Prepare monthly marketing report for online campaigns
• Support local marketing activities as and when required
• Support Regional affiliates on digital marketing activities as and when required
• Take on any other responsibilities and tasks as assigned

Requirements

• Degree in Marketing
• At least 2 years’ experience in Digital Marketing from SEO and SEM through to social media management, ecommerce / website management, EDM / mobile marketing, digital media planning and campaign tracking / evaluation
• Technology savvy with knowledge on applications like Photoshop / Flash / HTML / Web Content Management System will be added advantage
• Organised, efficient and meticulous
• Strong project management skills, ability to multitask and work in a fast paced environment
• Strong analytical skills with experience in analysing and interpreting marketing data, web analytics and/or statistics
• Responsible and proactive with accountability
• Great interpersonal skills to interact with all levels of management, function independently and as part of a team
• Manage relations and negotiate with vendors / partners
• Excellent verbal and written communications skills and interpersonal skills
• Creative, enthusiastic, with a good sense of humour; awareness of cultural differences and tone of voice